Ontario Welcomes New ProColor Collision Facility at Toronto Junction

Paul Pires, owner of ProColor Collision Toronto Junction, keen to accelerate expansion of family-owned collision repair business to global standards.

MILTON (ON), March 16, 2021: Daryll O’Keefe, Regional Vice President for Fix Network Ontario, is pleased to welcome ProColor Collision Toronto Junction to the network, boosting the presence of the ProColor brand in the Ontario province.

ProColor Collision Toronto Junction is a second-generation, full-scale collision repair shop that has been operating in the region for more than four decades. Owner Paul Pires developed a keen interest in his family-run collision repair business 30 years back and tinkered around the shop when he was just 12. Eight years back, he took over the business and since then, he has been embarked on a series of renovations to become an advanced repair facility.

Paul believes the association with ProColor Collision will catapult his shop into the big league of leading collision repairers in the region. His ultimate vision had always been to partner with a well-known aftermarket network that shared his mission of providing exceptional collision repair services.

“Automobiles have always been my passion and I have aimed to keep my team and myself updated on the latest automotive knowledge,” he explains. “We aligned with ProColor Collision to benefit from their strong national network, operational expertise, training excellence and ongoing support for each facility within their network.”

“The automotive industry is changing fast and I am confident that by partnering with ProColor, we will benefit greatly from their knowledge and industry insights,” he says. “Plus, Fix Network is always thinking ahead of other franchise operations, by investing in the future and building state-of-the-art training centres,” he adds. “I am confident that we will benefit from their support in marketing, purchasing power and insurance partnerships.”

Paul and his team run a tight and seamless operation at ProColor Collision Toronto Junction – from estimation to assistance with insurance claims to restoring the vehicle to its pre-collision condition. “I am proud of having built a reputable business that my customers can count on for reliability and workmanship. Customers are like family and we are blessed to have such an amazing clientele,” he adds.

Welcoming ProColor Collision Toronto Junction into the network, Daryll O’Keefe, Regional Vice President-Ontario for Fix Network, said that the new location was an example of an increasing number of independent body shops recognizing the power of the network and aligning their business with established brands such as ProColor Collision.

“Paul and his team represent the new generation of collision repairers who are highly focused on the growth and dedicated towards making the safest and highest quality repairs for their customers. ProColor Collision is committed towards supporting such forward-thinking entrepreneurs through close collaboration and innovation.”


ProColor Collision joined Fix Network, a global leader in the automotive aftermarket services sector, in 2019. Its mission is to be the collision repair leader in Canada by offering an outstanding customer experience across its vast network of state-of-the-art facilities. ProColor was launched in 2001 with the goal to offer quality repairs, meticulous customer service and a relationship of trust with insurance companies. With 180 locations in Canada and growing, ProColor Collision is a top contender for collision repair network of choice. For more information, visit www.procolor.com.


Wendi MacKay
Director of Global Communications and Digital Channels
Fix Network World
[email protected]

Through ProColor Toronto Junction, Paul Pires and his wife Iria look forward to offering advanced collision repair services to their clientele.
Through ProColor Toronto Junction, Paul Pires and his wife Iria look forward to offering advanced collision repair services to their clientele.
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