ProColor Collision Accelerates Growth with the Launch of ProColor Edmonton Btech

The Virk Family Legacy Continues as they Nurture Excellence in Collision Repair

Calgary, AB, November 30, 2023 – ProColor Collision, a leading brand under the Fix Network umbrella, is proud to announce the opening of its new collision repair center, ProColor Edmonton Btech, in Edmonton, Alberta. This expansion marks another milestone for ProColor Collision as it continues to grow its network of top-tier collision repair facilities across Canada.

Gurpal Virk, with an impressive 27 years in the collision industry, founded his first independent body shop in 2001 in Ontario. In 2015, with the support of family and friends, Gurpal and his wife established their first shop in Edmonton. Over the years, they achieved significant milestones, culminating in the acquisition of a spacious 4500 sq shop in 2021. Arsh Virk, with five years in the industry, and Jashan Virk, contributing eight years since the opening of their first location in Edmonton, collectively form a dynamic team committed to excellence.

For Gurpal, the decision to enter the industry was rooted in a childhood passion for cars. He began his career in 1996 as an autobody apprentice. Arsh Virk, after graduating high school, joined the family business to contribute to its growth. The family’s decision to join the ProColor Collision network was influenced by the evolving autobody industry. Seeking opportunities for growth and expansion, they reached out to ProColor and found the perfect partner. The ProColor team’s professionalism and support during the onboarding process further solidified their choice.

ProColor Collision stood out for the Virk family due to its robust shop management system, strong relationships with global insurers, suppliers, and fleet companies, comprehensive marketing support, and a commitment to ongoing training and certifications.

ProColor Edmonton Btech prides itself on being a family business, delivering exceptional service with a customer-centric approach. Their goal is to ensure customer satisfaction, transparency, and the highest quality work. With the majority of clients coming from referrals, the shop maintains a strong reputation for excellence.

Recent upgrades and operational features of the shop include Car-O-Liner Resistance Spot Welder, Chief Laser Measuring System, New PPG Paint Line and Autel Scanner/Calibration. “We’re thrilled to welcome ProColor Edmonton Btech into our family of collision repair centers,” expressed Chris Peterson, Regional Vice-President for Western Canada. “Their dedication to excellence and customer satisfaction resonates deeply with our core values, and we eagerly anticipate standing by them as they flourish in the industry.”



ProColor Collision joined Fix Network, a global leader in the automotive aftermarket services sector, in 2019. Its mission is to be the collision repair leader in Canada by offering an outstanding customer experience across its vast network of state-of-the-art facilities. ProColor was launched in 2001 with the goal to offer quality repairs, meticulous customer service and a relationship of trust with insurance companies. With 180 locations in Canada and growing, ProColor Collision is a top contender for collision repair network of choice. For more information, visit


Fix Network is a global leader in the automotive aftermarket services sector, consisting of Fix Auto Collision, Fix Auto Service, NOVUS Glass, ProColor Collision, Speedy Auto Service, Speedy Glass USA and SRP brands. Our locally owned and operated collision, glass and mechanical repair facilities offer hassle-free vehicle care and services. Our company and our network continue to grow nationally and globally, thanks to a solid foundation based on entrepreneurship and innovation. With more than 2,000 points of service around the world, Fix Network is the premier global automotive aftermarket services solution. In the United States, Mondofix Inc. has granted an exclusive license to 79411 USA LLC to the Fix Auto Collision brand. For more information, visit


Marissa Beattie
National Communications Specialist
Fix Network World

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