ProColor Collision Moves into Top Gear in Red Deer, Alberta

CALGARY (Alberta), December 1, 2021: The vibrant community of Red Deer is now home to one of the most advanced collision repair facilities in central Alberta, with the opening of ProColor Collision Wheaton Red Deer this month.

The new ProColor Collision facility is the latest venture of the Wheaton family, which has been associated with the province’s automotive industry for the past 60 years and has been operating a General Motors dealership in the area for the past 30 years. Previously called Wheaton Collision Red Deer, the facility has been offering specialty services such as collision repair, film coatings, ceramic coatings, glass repair and replacement, and paintless dent repair.

Will McClellan, Dealer Principal and Partner at ProColor Collision Wheaton Red Deer, says the new shop expands the organization’s automotive portfolio. “Over the past several years, we have built a strong reputation in Red Deer based on integrity, quality work and customer dedication. We are pleased to have found a formidable partner in ProColor Collision, which shares our vision and is keen to fuel our ambition for further growth,” he adds.

“Our automotive dealership has been experiencing tremendous year-on-year growth and we want to ensure that our repair centre is also well-equipped to offer that high level of service but on a larger scale,” McClellan says. “We are looking forward to our partnership with ProColor Collision for many reasons, particularly their professionalism, focus on growth and customer service-oriented approach to the business, which align well with our shop and our team.”

ProColor Collision Wheaton Red Deer is a massive 10,000-square foot state-of-the art facility with all-new equipment and certified technicians trained to repair the most modern vehicles. The store offers a large and welcoming reception area, and the workshop features brand-new paint booths and the most advanced repair and calibration equipment.  The shop is also a certified collision repair centre for most OEM brands, including Toyota, Ford, Stellantis, Kia, Nissan, Honda, Acura, Hyundai, Genesis and more.

Welcoming ProColor Collision Wheaton Red Deer into the network, Chris Peterson, Regional Vice-President – Western Canada, Fix Network, said: “Many of our ProColor Collision facilities across Canada are owned by families with an excellent reputation in their communities. Working with such inspired owners who evolve with the times makes this a win-win relationship for both of us.”