ProColor Collision rolls into Hamilton East

MILTON (Ont.) January 10, 2023: ProColor Collision, a leading North American network of independently owned and operated collision repair centres, has strengthened its presence in Ontario by opening another location – this time in Hamilton.

ProColor Collision Hamilton East is an advanced full-service collision repair facility and a part of the highly reputed Taylor Chrysler Dodge dealership that has been serving the Hamilton and Stoney Creek communities for more than four decades. While the dealership was launched in 1980, the collision repair centre became a reality five years later.

Peter Grosvenor, dealer principal at Taylor Chrysler Dodge, says the addition of ProColor Collision to the dealership’s services would mean quicker turnaround on their customer’s repair requirements and position the centre as a true one-stop shop for all automotive needs, including sales, service, parts, collision repair and rental vehicles.

“Collision repair goes hand in hand with sales, parts, and service, so it was natural for us to get into the collision repair business as early as possible,” he says. “The opportunity to be a one-stop shop for all our customers’ automotive needs made sense to us as we could provide all associated services in one location.”

Peter explains that joining ProColor Collision was an important decision for the dealership. “We decided to join the ProColor Collision network because it has a proven franchise formula that provides for growth and development of our business now and in the future,” he adds. “After speaking with other franchise owners, it was an easy decision to join ProColor Collision as its reputation in the body shop business is outstanding.”

Located at 260 Centennial Parkway North, ProColor Collision Hamilton East is equipped with the latest collision repair technology and tools to restore any make or model of a vehicle to its original condition. The team runs a tight and seamless operation at their facility – from estimation and assistance with insurance claims to restoring vehicles to their pre-collision condition.

ProColor Collision Hamilton East offers top-quality workmanship and enjoys the trust and loyalty of thousands of customers in and around Hamilton. “Customer service is a top priority for us, and we believe that our partnership with ProColor Collision can help us take it to the next level,” said Peter. “Our shop provides customers with the peace of mind that we have been in business for more than four decades and continue to serve the community we have grown up with.”

Welcoming ProColor Collision Hamilton East to the network, Daryll O’Keefe, Senior Vice President, Fix Network, says: “ProColor Collision is pleased to partner with Taylor Chrysler Dodge to create value for their customers and play a meaningful role in their rich automotive legacy. Their strong focus on incorporating the latest industry technologies and elevating the customer experience aligns well with our successful franchise development.”