ProColor Collision Welcomes New Strategic Partner In Etobicoke

Etobicoke residents can now look forward to advanced collision repair services in their neighborhood with the opening of ProColor Etobicoke North.

MILTON (Ontario) May 13, 2021: Residents of Etobicoke, in Ontario, can now look forward to some of the most advanced collision repair services coming to their neighborhood with the opening of ProColor Collision Etobicoke North facility this week.

Owner operator Shanif Daya has been associated with the collision repair industry for over 40 years, 34 of which were spent in running his own business, Premium Auto Body, in Etobicoke. Today, his facility is synonymous with high work quality, customer service, transparency in operations, and meeting delivery deadlines.

Shanif’s fascination for all things automotive began in his native country Tanzania, where, as a young man, he would build motorcycles along with his brothers to race in the town or across fields. That passion continued even after he moved to Canada and set up his collision repair shop. Over the years, the facility grew significantly, and Shanif believes he has created a business “that his sons can be proud to be a part of.”

This month, Shanif took the next logical step towards taking his facility into the big league of Canadian collision repairers when he joined the ProColor Collision family. “The decision to join the ProColor Collision network was extremely easy because we wanted to be apart of a brand that not only shared our fundamental ideals and ethics but has a proven track record for success,” he explains.

According to Shanif, ProColor is the only brand out there that has a large network of administrative and technical resources to support the continuous improvement of a shop. “Simply put, ProColor has been able to partner with leading equipment manufacturers and experts in the collision industry to create a proven formula for success,” he adds.

“The partnership with ProColor allows us to not only provide the same great service to our customers but also gives us access to an extremely large network of collision experts and manufacturers that, in turn, allows us to continuously be ready for any new technological advances to the industry,” Shanif says.

Located on 10 Fasken Drive, ProColor Collision Etobicoke North is a family-owned, highly advanced collision repair facility that enjoys a large and loyal clientele in the region. The team comprised highly trained body and paint technicians along with friendly and knowledgeable customer service staff that ensure vehicles are repaired to the highest standard and customers are completely satisfied.

Welcoming ProColor Collision Etobicoke North into the family, Daryll O’Keefe, Regional Vice President (Ontario) for Fix Network, said: “Over the past 40 years, Shanif Daya and his team have demonstrated their commitment to outstanding customer service and high-quality repairs. Their enthusiasm towards the ProColor brand makes them a great addition to our network and we’re looking forward to working with them to grow their business.”


ProColor Collision joined Fix Network, a global leader in the automotive aftermarket services sector, in 2019. Its mission is to be the collision repair leader in Canada by offering an outstanding customer experience across its vast network of state-of-the-art facilities. ProColor was launched in 2001 with the goal to offer quality repairs, meticulous customer service and a relationship of trust with insurance companies. With 180 locations in Canada and growing, ProColor Collision is a top contender for collision repair network of choice. For more information, visit


Wendi MacKay
Director of Global Communications and Digital Channels
Fix Network World

ProColor Etobicoke North is synonymous with high work quality, customer service, transparency in operations and meeting delivery deadlines.
ProColor Etobicoke North is synonymous with high work quality, customer service, transparency in operations and meeting delivery deadlines.
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