Northeast Houston Independent Body Shop Transitions to ProColor Collision After 34 Years in Operation

Autos R Us, a woman- and minority-owned independent auto body repair shop in northeast Houston, now serves commercial and independent customers as ProColor Collision Houston NE.

ST. PAUL, MN, April 3, 2024 – Autos R Us, a woman- and minority-owned independent auto body repair shop in northeast Houston, now serves commercial and independent customers as ProColor Collision Houston NE.

For 34 years, Erma Palmer has owned and operated this business which offers honest, top-quality collision repair services at reasonable prices. As the demand for skilled auto repair and collision services continues to rise, Palmer recognized the opportunity to expand her reach, improve her operational efficiencies, and provide exceptional service to every customer.

ProColor Collision Houston NE, located at 11101 Wallisville Road, recently completed shop and front office renovations. This refresh offers customers a comfortable lobby with snacks, beverages, Wi-Fi and more.  

“I pride myself in making bold decisions to advance my career and business,” said Palmer. “After I spent 20 years with a law firm, my husband Jerry and I decided it was time for him to move from working at auto body shops to us having one of our own. After three decades in business, many people would coast, but not us. We knew we could do more and explored how to reach our full potential. ProColor Collision was the obvious choice. The training, proven resources and personal support provided by ProColor Collision are unmatched, and we couldn’t be happier about our decision and the potential our business now has.” 

ProColor Collision Houston NE is a state-of-the-art I-CAR Gold-certified repair facility. The team of certified technicians each has years of experience and is singularly focused on delivering quality results.

“We are happy that ProColor Collision’s proven strategy and dedicated support team speaks to successful independent shop owners like Erma,” said Scott Bridges, senior vice president of FIX Network USA, ProColor Collison. “We are confident that combining our business tools and their focus on growth and success positions ProColor Collision Houston NE for another 34 or more years of success.”

For more information about ProColor Collision Houston NE, visit their website at www.procolor.com/en-us/shop/houston-ne.

ABOUT PROCOLOR COLLISION

ProColor Collision’s mission is to be a collision repair leader in the United States by offering an outstanding customer experience in state-of-the-art facilities. ProColor was launched in 2001 in Quebec, Canada and has a reputation for quality and consistency in collision repair. It offers independent body shops in the US an opportunity to join one of the largest automotive aftermarket services networks globally. ProColor Collision franchises are not currently being offered for locations in Hawaii, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, or Wisconsin, or to residents of these states. *79411 USA Inc. is the exclusive licensee of the FIX AUTO brand in the United States.

ABOUT FIX NETWORK WORLD

Fix Network is a global leader in the automotive aftermarket services sector, consisting of Fix Auto Collision, Fix Auto Service, NOVUS Glass, ProColor Collision, Speedy Auto Service, Speedy Glass USA and SRP brands. Our locally owned and operated collision, glass and mechanical repair facilities offer hassle-free vehicle care and services. Our company and our network continue to grow nationally and globally, thanks to a solid foundation based on entrepreneurship and innovation. With more than 2,000 points of service around the world, Fix Network is the premier global automotive aftermarket services solution. In the United States, Mondofix Inc. has granted an exclusive license to 79411 USA LLC to the Fix Auto Collision brand. For more information, visit www.fixnetwork.com.

MEDIA CONTACT

Kelli Laski
Senior Manager, Communications
Fix Network World
[email protected]

ProColor Collision Houston NE technicians offering top-notch auto body repair services
ProColor Collision Houston NE technicians offering top-notch auto body repair services
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