ProColor Collision Adds Flagship Location in California

ProColor Collision announces its first-ever flagship location in the United States, located in Northridge, California.

ST. PAUL, MN, December 14, 2022 – ProColor Collision announces its first-ever flagship location in the United States, located in Northridge, California.

Formerly known as Royal Auto Body & Paint, ProColor Collision Northridge is a full-service collision repair facility that has built a strong reputation in the region for offering high-quality automotive collision repairs. The new shop also reinforces ProColor Collision’s reputation as one of the fastest-growing brands in North America.

ProColor Collision Northridge is an I-Car Gold Class facility equipped with the latest cutting-edge equipment the collision repair industry has to offer. The shop holds an impressive portfolio of the highest tier certifications and approvals from almost all leading auto manufacturers as an approved repair facility. With years of hands-on experience, the rigorously trained I-Car Platinum certified technicians assure vehicles are restored to their original pre-accident condition.

ProColor Collision Northridge reflects owner-operators and brothers Robert and Leo Vartanian’s dedication to providing premium collision repair services to drivers in the San Fernando Valley and beyond. According to Leo, they take the most pride in the reputation the Vartanian family has built in the community and in offering the best in customer service to their loyal clientele for three generations.

“A collision is every motorist’s worst nightmare. We put ourselves in the client’s shoes and guide them through the process to ensure a smooth outcome,” Leo says. “We make sure our clients are catered to from the moment they contact us. Arranging vehicle drop-offs, alternate transportation for the duration of repairs, claims handling and a final inspection before delivery, and making sure their vehicles are delivered to them in pristine condition are some of the services that we offer our customers.”

With three generations of collision repair industry experience, the Vartanian family has always been eager for opportunities for endless growth and understands the significance of proper collision repair and superior operational structure.

“ProColor Collision is a global brand with countless resources and an exceptional business model like no other. We know it will thrive in the US market and are excited to be part of such a leading brand,” says Leo. “ProColor Collision’s strong network and years of successful operations have proven that they are the leaders in collision repair. Their business model of technologically advanced owner-operated repair facilities that focus on customer satisfaction and proper collision repairs set them apart from all the other brands.”

Welcoming ProColor Collision Northridge into the network, Peter Polito, ProColor Collision’s general manager for Western United States, stated, “ProColor Collision continues to be a serious powerhouse with the addition of dedicated franchise owners, Robert and Leo who have profound knowledge and experience in the collision repair industry. They are passionate about building a profitable business as well as strengthening the ProColor Collision brand in the US market.”

ABOUT PROCOLOR COLLISION

ProColor Collision’s mission is to be a collision repair leader in the United States by offering an outstanding customer experience in state-of-the-art facilities. ProColor was launched in 2001 in Quebec, Canada and has a reputation for quality and consistency in collision repair. It offers independent body shops in the US an opportunity to join one of the largest automotive aftermarket services networks globally. For more information, visit www.procolor.com.

MEDIA CONTACT

Catherine Bultena
Digital Content & Communications Coordinator
Fix Network
[email protected]

Franchise owners Robert and Leo Vartanian propel family-owned business into the future
Franchise owners Robert and Leo Vartanian propel family-owned business into the future
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