ProColor Collision Hires Director of Sales for Western United States

Industry veteran, Casey Crocker, brings a decade of experience to help secure new business and drive sales growth for the network.

ST. PAUL, MN, November 30, 2020 – ProColor Collision is pleased to announce the appointment of Casey Crocker as Director of Sales for Western United States to secure existing and new business through insurance and broker channels.

In this role, Crocker will work with insurance carriers and fleet companies to promote the growth of the ProColor Collision brand across the US. He will help drive revenue for the network and ensure the ProColor brand becomes a repairer of choice nationally. He will also be responsible for managing existing clients to ensure ongoing satisfaction, understand their automotive business needs, objectives and retain business.

Peter Polito, ProColor Collision’s Regional General Manager, Western USA said: “Casey has deep knowledge and experience in the collision industry, which will allow us to identify future growth opportunities for the brand and for our franchise network. His existing relationships with leading insurance companies in the United States will also be valuable as we continue to expand the ProColor brand from coast to coast.”

Crocker is an avid automotive enthusiast and started his career at the front desk of a small independent body shop in Arizona. He has over a decade of insurance, business and franchise development experience working in the auto body collision industry in the United States. He’s worked for regional and national brands such as CARSTAR/Driven Brands, Service King Collision and Liberty Mutual Insurance. 

“I’m extremely excited to join the ProColor Collision team at the start of its journey to become the leader in collision repair in the United States,” said Crocker. “From production to estimating, I find this industry to be the most unique and interesting in terms of growth and evolution.”

ProColor Collision is part of Mondofix Inc. (Fix Network World)*, the leading global automotive aftermarket services network with over 2,000 locations worldwide. ProColor offers auto body shops standardized tools and training as well as a team of industry professionals with proven experience in sales, operations and marketing. The brand is initially focused on building its network in California, Arizona, Nevada, Florida, Georgia and the Carolinas.


ProColor Collision’s mission is to be a collision repair leader in the United States by offering an outstanding customer experience in state-of-the-art facilities. ProColor was launched in 2001 in Quebec, Canada and has a reputation for quality and consistency in collision repair. It offers independent body shops in the US an opportunity to join one of the largest automotive aftermarket services networks globally. ProColor Collision franchises are not currently being offered for locations in Hawaii, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, or Wisconsin, or to residents of these states. *79411 USA Inc. is the exclusive licensee of the FIX AUTO brand in the United States.


Fix Network World is a global leader in the automotive aftermarket services sector, consisting of Fix Auto, NOVUS Glass, ProColor Collision, Speedy Auto Service and SRP brands. Each of our locally owned and operated collision, glass and mechanical repair facilities offer hassle-free vehicle care and services. Our company and our network continue to grow nationally and globally, thanks to a solid foundation based on entrepreneurship and innovation. With over 2,000 points of service around the world, Fix Network is the premier global automotive aftermarket services solution.

*79411 USA Inc. is the exclusive licensee of the FIX AUTO brand in the United States.


Wendi MacKay
Director of Global Communications 
Fix Network World
[email protected]

Casey Crocker appointed to ProColor Collision USA team
Casey Crocker appointed to ProColor Collision USA team
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