ProColor Collision Hires Strategic Operations Specialist to Support Franchisees in the West

Kevork Kahwajian joins ProColor Collision as Strategic Operations Specialist for the network’s operations in the west region of the United States.

ST. PAUL, MN, December 17, 2020 – ProColor Collision is pleased to announce the appointment of Kevork Kahwajian as Strategic Operations Specialist for the network’s operations in the west region of the United States.

In this role, Kevork will work closely with franchisees to help them maximize daily operations and implement standardized processes and production strategies. He will also support franchisees in maximizing revenue while providing a superior level of customer service.

Peter Polito, ProColor Collision’s Regional General Manager, Western USA said: “Kevork’s experience working regional body shops on improving their operational performance will be valuable as we grow our network. His knowledge of all areas of our franchisees’ business will help them realize new opportunities for delivering quality repaid and great customer service.”

Kevork has been in the automotive industry since 1994, having worked in a variety of roles from appraisals to marketing to business development for regional brands like Industry Finishes, Fix Auto USA and Center Valley Automotive. He will bring this combined experience to help ProColor Collision franchisees identify opportunities for improvement and growth.

He spent majority of his career with Auto Club of Southern California in their claims and material damage division. There, he worked his way up from a Material Damage Appraiser to eventually managing a group of shops and adjusters for their Direct Repair Program (DRP).

“I’m excited to join ProColor Collision team and support our franchisees as we develop our network in California, and eventually across the United States,” said Kevork. “I look forward to sharing my experience with our network of collision repair centers to help them optimize their day-to-day operations.”

ProColor Collision is part of Fix Network World* and aims to be a repairer of choice in the United States. It offers independent auto body shops standardized management tools and training to support their business performance. ProColor’s team of industry professionals bring proven experience in sales, operations and marketing to support the franchisees’ daily operations.


ProColor Collision’s mission is to be a collision repair leader in the United States by offering an outstanding customer experience in state-of-the-art facilities. ProColor was launched in 2001 in Quebec, Canada and has a reputation for quality and consistency in collision repair. It offers independent body shops in the US an opportunity to join one of the largest automotive aftermarket services networks globally. ProColor Collision franchises are not currently being offered for locations in Hawaii, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington or Wisconsin, or to residents of these states.


Maliha Aqeel
Director of Global Communications & Digital Channels
Fix Network World

Kevork Kahwaijan joins ProColor Collision USA team
Kevork Kahwaijan joins ProColor Collision USA team