ST. PAUL, MN, March 3, 2021 – ProColor Collision announced today that it has joined the California Autobody Association (CAA), one of the largest non-profit trade associations of automotive collision repairers in the United States, as a Corporate Sponsor.
Launched in the US in September last year, ProColor Collision is an iconic brand owned by Fix Network World*. It aims to become a leading player in the American aftermarket business with its focus on outstanding customer service, high standards of repair and state-of-the-art facilities.
Peter Polito, ProColor’s General Manager for Western United States, said, “An increasing number of body shops are aligning with ProColor because it equips them with the right proprietary tools and technologies that can help them drive their business with total control. This essentially gives them the power to experience the ‘local operation, global thinking’ business model.”
The CAA aims to enable the auto body industry to survive and prosper by helping its over 1,000 members produce a quality repair for the consumer at a fair price for a fair profit. By aligning itself with the CAA, ProColor Collision is keen to empower CAA members to grow their business through their established operational best practices.
The association with the CAA comes close on the heels of ProColor Collision launching the first three of its US locations in February this year. The three shops – La Puente, Chino and Yucca Valley – are all located in southern California and part of Fix Network World’s growing family of advanced collision repair facilities.
ProColor leverages established national and global partnerships with insurers, fleets and suppliers to help drive business to its franchisees. ProColor franchise partners receive a host of benefits across the network such as territorial protection, marketing and technical support, advanced training and certification, and access to technical infrastructure support for multi-shop operations.
ABOUT PROCOLOR COLLISION
ProColor Collision’s mission is to be a collision repair leader in the United States by offering an outstanding customer experience in state-of-the-art facilities. ProColor was launched in 2001 in Quebec, Canada and has a reputation for quality and consistency in collision repair. It offers independent body shops in the US an opportunity to join one of the largest automotive aftermarket services networks globally. ProColor Collision franchises are not currently being offered for locations in Hawaii, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, or Wisconsin, or to residents of these states. *79411 USA Inc. is the exclusive licensee of the FIX AUTO brand in the United States.
MEDIA CONTACT
Kelli Laski
Senior Manager, Communications
Fix Network World
[email protected]
