ST. PAUL, MN, November 17, 2022 – ProColor Collision announces the addition of Sara Roos as its new Business Development specialist for California and surrounding states.
Roos joins ProColor Collision with more than 15 years of collision industry experience providing administrative, operational and sales expertise.
In this role, Roos will be responsible for securing new business for ProColor Collision while fostering existing relationships with the brand’s franchisees. In addition, she will be accountable for the development and coordination of partnership and networks that support the objectives of Fix Network as well as driving visibility and prominence of the organization.
“Sara will be an integral part of our development team for ProColor Collision,” Peter Polito, ProColor Collision’s general manager for Western United States, said. “Her extensive experience in virtually all aspects of collision repair operations including networking, marketing, sales, business development and strategic planning makes her an exceptional fit for this position. We are certain our new and existing clients will look forward to working with her to help grow their businesses.”
Roos’ passions include OEM certifications, ADAS, building Direct Repair Program (DRP) relationships and assisting auto body owners in growing their businesses.
“I am excited to develop ProColor Collision’s footprint in the United States using my knowledge, professional persistence, creativity, and network,” Roos said. “My goal is to establish a solid foundation in the US for ProColor Collision and NOVUS Glass and to ensure continued and sustainable success for our network.”
Roos is based in Southern California.
ABOUT PROCOLOR COLLISION
ProColor Collision’s mission is to be a collision repair leader in the United States by offering an outstanding customer experience in state-of-the-art facilities. ProColor was launched in 2001 in Quebec, Canada and has a reputation for quality and consistency in collision repair. It offers independent body shops in the US an opportunity to join one of the largest automotive aftermarket services networks globally. ProColor Collision franchises are not currently being offered for locations in Hawaii, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, or Wisconsin, or to residents of these states. *79411 USA Inc. is the exclusive licensee of the FIX AUTO brand in the United States.